B2B Field Marketer
Company: HeyGen
Location: Los Angeles
Posted on: April 1, 2026
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Job Description:
About HeyGen At HeyGen, our mission is to make visual
storytelling accessible to all. Over the last decade, visual
content has become the preferred method of information creation,
consumption, and retention. But the ability to create such content,
in particular videos, continues to be costly and challenging to
scale. Our ambition is to build technology that equips more people
with the power to reach, captivate, and inspire audiences. Learn
more at www.heygen.com . Visit our Mission and Culture doc here .
Position Summary HeyGen is building the future of AI-powered video,
and enterprise is a major part of that story. As we scale our B2B
motion, in-person events are one of our most powerful channels for
building relationships, generating pipelines, and putting HeyGen in
front of the right people at the right time. We're looking for a
field marketer who knows how to make events count. You'll own the
full spectrum, from major trade shows and industry conferences to
intimate executive dinners and co-marketing activations with
partners. This is a high-ownership IC role where logistics
excellence and strategic thinking go hand in hand. This role is
based in the San Francisco office. Core Responsibilities Build and
manage HeyGen's B2B events calendar, including trade shows,
conferences, owned events, executive dinners, roundtables, and
partner activations Lead end-to-end event execution, from vendor
selection and contract negotiation through on-site management and
post-event follow-up Develop event strategy for each activation,
including goals, target audience, messaging, and how it connects to
pipeline and revenue Partner with sales to align on target
accounts, ensure strong pre-event outreach, and drive meaningful
meeting volume at events Design and produce owned experiences,
including executive dinners and roundtables, that create genuine
value for attendees and reflect the HeyGen brand Identify and
evaluate co-marketing and sponsorship opportunities with partners
to extend reach and share costs Manage event budgets with
precision, tracking spend against outcomes and making smart
tradeoffs Own post-event reporting, including pipeline influenced,
leads generated, meetings held, and qualitative feedback Work
cross-functionally with our creative studio, product marketing, and
GTM team to develop event materials, booth experiences, and
leave-behinds Requirements 3 to 6 years of field marketing or
events experience, with a strong focus on B2B Proven track record
of executing events that generate measurable pipeline, not just
attendance Experience owning the full event lifecycle
independently, from planning through post-event analysis Strong
project management skills and the ability to run multiple events
simultaneously without dropping details Excellent vendor and venue
negotiation skills Comfort working closely with sales teams and
understanding how events fit into the broader revenue motion Sharp
written and verbal communication skills, especially for
executive-facing formats like dinners and roundtables Willingness
to travel regularly for on-site event execution A bias for outcomes
over activity. You care about what events actually produce, not
just how smoothly they run Nice to haves Experience at a
high-growth B2B SaaS or AI company Familiarity with ABM strategies
and account-based event programming Experience managing sponsorship
packages and partner co-marketing programs Proficiency with CRM and
marketing automation tools like Salesforce and HubSpot Existing
relationships with event organizers in the AI, enterprise tech, or
creator economy space Compensation Base salary Range: $130,000 -
$160,000 Total compensation includes cash compensation, equity, and
benefits. Please note that the salary information is a general
guideline only. HeyGen considers factors such as scope and
responsibilities of the position, candidate's work experience,
education/training, key skills, and internal equity, as well as
location, market and business considerations when extending an
offer. As part of our total rewards package, HeyGen offers
comprehensive benefits including a 401k plan, health benefits,
generous PTO, a parental leave program and emotional health
resources. HeyGen is an Equal Opportunity Employer. We celebrate
diversity and are committed to creating an inclusive environment
for all employees.
Keywords: HeyGen, Monterey Park , B2B Field Marketer, PR / Public Relations , Los Angeles, California
